It is quite common by many to confuse SEO and SMO, as both strategies work towards the same goal of increasing website visibility and search traffic. Social media optimization, known as SMO, is the process of increasing the awareness of a brand, a product, or an event by utilizing numerous social media outlets to generate online publicity. This effective technique is used by countless companies and individuals to drive organic search traffic and increase the overall search rank of a business.
If you are a small business still in development and are curious about how to increase your website ranking, then gaining an understanding of SMO will significantly help your business. Even if your business has a well-established online presence already, it never hurts to brush up on your SMO skills and discover new strategies to further expand your business. Here are a few key steps on how to effectively utilize SMO to increase your business:
Define Objectives and Set Goals
The first step in your SMO strategy should be to have a clear definition of what your goals are for your business. Ask yourself what exactly you are aiming for. Do you wish to improve your sales, acquire more search traffic for your website, build up your brand image, etc.? These objectives are important to identify from the start, so as to immediately determine what the most effective strategies and steps will be for your business strategy.
Focus on Keywords
Keywords are truly one of the most effective ways to drive organic search traffic to your website, and therefore, increase your business. The keywords that you choose will be incorporated into your website, your blogs, and your social media platforms. You must target your keywords in any and all content that you produce and proceed use these keywords in your hashtags, your captions, and when commenting on other social media accounts. This strategy will ensure that you are increasing visibility for your business, which will lead to more clients.
There are many bloggers and businesses who are sadly mistaken in thinking that by acquiring “fake” likes they will benefit their business. While acquiring “likes” on your content is important in drawing attention to your brand, it is far more important to establish a strong, loyal following. To successfully achieve an increase in followers, you must ensure that you are posting consistently on your social media platforms and engaging in creative ways with your audience. Establish your brand on these platforms as unique compared to other accounts in order to keep your current audience interested, while increasing the likelihood of acquiring new followers. Remember that the more followers you have, the higher the chance of converting those followers into potential clients.
Optimize Posts and Content for Searches
To increase the possibility of followers sharing your posts, you should aim to create eye-popping posts with attention-grabbing titles. When scrolling through social media, users typically do not respond to long, lengthy titles as they do with short, punchy titles. Get creative with your posts so that they will ignite a sense of curiosity among your following. Next, ensure that your content is intriguing and offers something of value to your audience. Whether it be a product, tips and advice, or content that sparks a certain emotion, your content needs to provide your viewers with something of value. This will ensure that they “like” your content and proceed to share it on their social media accounts, which will lead to more attention for your business.
Micro-blogging is an effective tool for creating consistency among the various social media platforms, in that it is far less time-consuming than producing complete blogs. Micro-blogs are typically no more than two sentences in length and are intended to be informative, while providing links to any new updates from your business, such as a new product. Micro-blogs are quite efficient in that they can be manually or automatically transferred to the various social media platforms. This will provide your audience with straightforward information that will attract their attention and increase the chance of them visiting your website.
As the social media world is ever-changing, with new trends constantly emerging, it is crucial in your SMO strategy to remain up-to-date with the latest trends and interests. This also remains true in what technology and tools you are utilizing to manage your SMO strategy. For example, there are scheduling apps designated to assist in scheduling social media posts, which can be significantly helpful with the many social platforms that you must maintain a consistent presence on. Staying fresh on which keywords are being searched in your industry is also significant in maintaining effective content that will increase your website visits.
SMO covers a great deal of crucial information designed to assist in the growth and awareness of your company. That is why it is so important to establish a firm understanding of what SMO is and how you can best utilize this powerful strategy to benefit your company.