.Search Engine Optimization, or SEO, is the marketing strategy that everyone is currently after. It can make a huge difference to your website, both positively and negatively. While there are specific steps you can take to boost your SEO game. There a few hacks that you can do, that are not directly related to SEO to ultimately boost the visibility of your website. Here are 5 proven hacks from 2018 that can further boost your SEO strategy.
- Have a Visual Touch
It’s all about consuming information quickly and effectively these days. That’s why visual content is getting increasingly popular due to its ease in helping users understand a topic better. With platforms like Instagram and Pinterest helping with the popularity and ease of consumption of visual content, tapping into this would be a great SEO hack. Examples of successful visual content that you can use in your website or web page include images and infographics. The latter has proven to be a great way to condense a huge amount of information into a small space in recent times. Infographics aid with a user’s understanding of a topic in a way no amount of descriptive content could. Visual content is also more “share-worthy” so you can attract even more visitors to your website.
- Build Links
Another SEO hack is to encourage people to visit your website while they are on other websites. Doing so organically and waiting it out can take a lot of time. So a great workaround to that is to take matters in your own hands. This means leaving comments at other sites, being featured in podcasts that will feature your profile and your website, guest posts, being listed in local directories and listing your website at sites such as StumbleUpon. The goal is to add value in these places so that the consumer of that site finds you a credible and reliable source for more of the information they were seeking in those original sites.
- Keep your Website User-Friendly
With search engines getting increasingly convenient (think of how when you do a Google search for a celebrity’s birthday, the date just pops up under the search bar. Or how when you do a Google search for top films in 2018, there is a row of movie posters under the search bar that you can scroll through), the need to open up specific web pages is decreasing by quite a bit. So when users click through to a website, they need reasons to stay and look at the content. To do that, make sure that your website is user-friendly. This means users can expect the same smooth experience when accessing your web page through a desktop and a mobile device and that web pages load smoothly and quickly so that users don’t get impatient and click back to the search results.
- Use LSI Keywords
Another SEO hack is to include LSI keywords in your content and your web page. LSI keywords are basically words and phrases that are synonyms of your topic that are popularly searched for. Say your post is about the benefits of going vegan. Your keyword would naturally be “vegan” and LSI keywords would be “vegan weight loss”, “vegan recipes for beginners” and “why go vegan”. www.lsigraph.com is a great website that generates LSI keywords for your topic, so be sure to enter your main keyword there to find out about the search terms and words people are using that’s related to your topic. This signals to search engines that your content has a very thorough approach towards the topic you have chosen. In turn, search engines will rank such content higher.
- Be Voice Search Friendly
It might be a relatively young feature, but it’s growing quickly, especially with mobile devices competing against each other in their efforts to produce an intelligent assistant who can quickly “answer” your queries. Voice searches have increased by 35 times since 2008. Almost 40% of adults perform a voice search at least once a day. Trying to get ahead of the game by keeping your content voice search friendly is another hack to boost your SEO. The key here is to think about how people perform voice searches and how your content can cater to that. Most people ask a question, example, “What is a vegan diet?”. By having a question and its answer in your content, you are sure to catch the attention of search engines. The search engine just wants to answer their user as quickly as possible.
At the end of the day, while content is still king, some hacks can help you reach even more visitors. This hacks will boost the visibility of your website. Be sure to try one, or a combination of these 5 hacks to improve the success of your SEO strategies.
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