In a world that is practically run by the various social media platforms, there is a consistent desire for innovations that strive to benefit the needs of the many users and social media-goers. Instagram’s “My Story” is a young person’s primary means of communication with friends. Snapchat is a new source of texting and facetime. Twitter seems to be the main channel in which many receive their daily current event updates.
For business owners, Facebook has become a strategically powerful tool in which many are utilizing to benefit their business. If you are the proud owner of a small business and do not yet have a Facebook business page, you may want to think twice about introducing your company profile to this massive platform.
Here are the top benefits of having a Facebook business page for your company:
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Facebook has just reported having 2.23 billion monthly active users for their second quarter in 2018. What does this mean for business owners? Facebook is a fantastic platform to boost exposure for your business. When first creating your business page on Facebook, you can begin by inviting your friends and family to “like” your page. From then on, the more “likes” and “shares” that your page receives from your family and friends, the more attention will be directed to your page.
This will begin to build an entirely new following that your business may not have had before utilizing Facebook.
Discovering Target Audience
For a small business that is still in the development process, there may not yet be a firm grasp of who your target audience is. Your Facebook business profile provides a wealth of information regarding who your target market is with the Facebook Insights feature. Facebook Insights gathers information regarding the individuals who “like” your page, including their location, age, interests, and more.
How is this information useful to your business? Once you understand what kind of audience your business is attracting, you can begin catering your marketing and posts specifically to that group of people.
Acquiring More Leads
Once you establish your target audience and build a solid following on your business page, you will be able to attract more potential customers to your business. By sharing blog posts and photos of your company’s products, your current followers will “like” and even “share” these posts. This means that others who may not be already following your page but are following your followers will come across your business’s content. Once they see your content, they will be more likely to visit your page, thereby boosting your business page’s visits.
Directing Traffic to Website
On your Facebook business page, you will have a wonderful platform to share information directly from your company website. If your website posts occasional blogs, for example, it will be highly strategic to share your blog post with your Facebook followers on your business page. You can post the link to the blog on your business page and say, “Click the link below to learn more about…”. This will ensure more traffic to your website and more success for your business.
If more followers are visiting your company website, then there are more chances that they will view the products that your company promotes. This will significantly increase the likelihood of a follower purchasing one of your products or services.
One of the best benefits of having a Facebook business page in regards to your marketing strategy is that it will significantly decrease your marketing expenses. There are no fees required in order to set up a business page on Facebook. Seeing as marketing campaigns and strategies for businesses can acquire overwhelming expenses, this may be a relief for small businesses just starting off.
With a Facebook business page, your small business will be exposed to a massive online platform at zero expense.
A significant benefit of Facebook in comparison to a typical business website is that it has an app. This gives users and followers unlimited access to Facebook in a quick, easy, and efficient manner. In fact, in December 2016, Facebook reported 1.74 billion mobile active users, a 21% year-over-year increase. Why do this matter to you and your small business? With so many mobile Facebook users, your presence on Facebook is more significant than ever. Its quite simple to establish your page presence, as well. The Facebook app automatically optimizes your business page for both desktop and mobile use. It gives your followers access to your business anywhere at any time.
Creating Brand Loyalty
Building a following is far more significant than the mere quantity of individuals who are “liking” your page or viewing your content. Having a strong brand loyalty is what will take your business to the next level. In that, you are connecting with your customers on a more personal level. For example, you can respond to your follower’s comments on your page, which will increase your responsiveness to potential clients. By being responsive and maintaining a more personal line of communication, you are reminding your clients that there is a human behind your business. Remaining consistent with your page and being responsive is very important. You will develop a support system who will believe in your business and trust you. Therefore, stand by you even when you make a mistake.
By establishing a strong presence on Facebook, your business will reap the benefits of the ever-growing social media frenzy. Do not miss out on this valuable business tool when developing your small business.
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